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The majority of travelers are now choosing to book online rather than going through the traditional phone booking or visiting the travel agency down the next street. Online booking offers convenience in our increasingly busy lifestyles, along with multiple options for buyers and is now much preferred by many travelers. As a business in the travel and hospitality industry, you can leverage this online shift by investing in the best online booking software for your business.

When it comes to choosing the right online booking software, tour operators are generally swamped by a variety of options to pick from. There are hundreds of companies offering one solution or another to help you capture the online travel market. With so many options in the marketplace, finding the right booking option for your company can be a tough task for anyone. Here is a simple guide that you can use in order to find what suits you best:

Determine the costs involved

When it comes to online booking software, you can choose between two main options. These include the free software and the paid software options. Free software might be free but it will not offer you the full potential in order to maximize on the direct bookings via your website portals. Free software always has limited functionality and is very basic. You are unlikely to personalize the customer experience with this kind of software tool. With the paid software tools, you can get greater flexibility and robust functionality for your software tool.

If you have chosen to go ahead with the paid software option, there are cost factors which are involved such as the setup and training for your staff, the support as well as the licensing fee which can be a fixed fee or a commission-based pricing for your software. With the fixed fee pricing, you can expect a predictable pricing model with lower monthly rates. This is also good for scalability as you can scale it up gradually as you grow your business. In the commission-based pricing model, you will only pay a fee when you get a booking. Commission-based models will also cost you more when your business grows and you are forced to pay hefty commissions to the software vendor. read more